Leaving Your Mark: The Power of Brand Management

When in business or ministry it’s important to spend considerable time and money developing a strong brand for the marketplace. A brand is more than just a nice logo design or website design, but includes many aspects of how your business and/or organization (as well as yourself) is perceived by the public.

These aspects include:

  • Logo design
  • Typeface/fonts
  • Graphics
  • Photos
  • Colors
  • Taglines/Slogans
  • Your look/image
  • Your voice/message
  • Your services
  • Your products
  • Your work ethic
  • Your reputation

As these items are consistently displayed positively in the marketplace, you, your business and/or organization become known for them. If you spend considerable time, money, and care developing your brand you will have favorably outcomes when it comes to leaving a positive impression in the minds of the public at large. You in turn build valuable brand equity. If this is the case, you’re on your way to gaining a great reputation that can easily equate to more business, greater support, substantial influence, much needed exposure, and dominating your market.

Here are things to consider when developing your brand:

  • What is your company’s or organization’s message?
  • What solutions will your company or organization provide?
  • What is your company’s or organization’s vision, mission, and purpose?
  • What are the unique qualities you want the public to remember about your business or organization?
  • What are the unique features, benefits, and advantages of your products and services?

Branding basically tells the public what they can expect from you, your business/organization, your products, and your services. The future of your business or organization depends on how you develop and manage your brand.  Brand development and management, or the lack there of, can either make or break you. The question is: What kind of brand have you created in the marketplace? What kind of mark will you leave?

© Tarsha L. Campbell, All rights reserved. This is copy-written material, use only with permission from the author.


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